New kits for 2012/2013

What really grinds my gears is when new kits come out every year or so. I hate it because they keep getting worse and they are so expensive! I know fans want to support their team but £50, what a rip off! I think fans that travel over 3 hours to an away game they should get a free shirt for their loyalness to the club. I have been to 12 away games and Ive been to local clubs like Wigan,Everton and Man Utd but I even go to Chelsea! But Last thing I want to say the people who makes kits are they gay?